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Since working with Core, the number of staff using Dynamics has increased tenfold and is one of the most valuable tools within the business.



  • Fresh Tracks provide innovative and challenging team building solutions to motivate and develop teams within businesses.
  • Since their conception in 1992 they have worked with some of the most forward thinking organisations across Europe.
  • Clients include Coca Cola, GlaxoSmithKline, John Lewis, Comic Relief and Yahoo.

Fresh Tracks have been working with a range of different organisations since 1992, encouraging teams of between 12 and 1200 people to work together and increase productivity through enjoyable team building exercises.

Having already implemented Microsoft Dynamics Fresh Tracks knew what the solution was capable of, but they did not know how to unlock that potential to allow their own business to grow and allow Dynamics to become an integral part of their day to day operations.

During initial discussions with Fresh Tracks it became apparent that they did not require the complex customisations that they envisaged. With some advanced training with Core’s knowledgeable Consultants alongside some minimal customisation they would be able to unlock the benefits that Microsoft Dynamics offers.

Learning and implementing

Fresh Tracks were using Dynamics as a central data repository and to manage a transparent sales process. Through some face to face training Core were able to empower users to utilise their existing system without the need for expensive customisation.

To achieve a workable, company wide solution, Core first ensured that all data needed by Fresh Tracks was imported into their Dynamics system. Once in place, Core used a variety of Specialist Consultants to conduct small group training sessions for all users. This allowed a meaningful dialogue to open between attendees and trainers, offering a valuable insight into what Dynamics was capable of and how to implement this into everyday practice. Learning from Microsoft Certified Trainers with vast experience of Dynamics Implementations ensured that they achieved the maximum return on their investment.

“Offering a flexible and responsive training programme using our high skilled Microsoft Certified Trainers, Core were able to provide the required technical expertise, able to answer any questions posed and provide solutions tailored to Fresh Tracks needs; turning their Dynamics CRM goals into a reality.”

Bespoke IT system

As training progressed and the teams became more confident in what they were able to achieve with the system, it became clear that they could use the system for their complete pipeline management; tracking customers, revising quotes, managing costs and planning sales in one easy to use pipeline.

Since working with Core the number of staff using Dynamics has increased tenfold and it has become one of the most valuable tools within the business. Once trained staff were able to immediately take advantage of the centralised data and have full visibility of the complete pipeline, sharing more information, increasing productivity and reducing inaccurate information.

A CRM that works

Core had previously delivered a SharePoint Online project for the University which was highly successful and was well-received within the institution. A year later, Core was asked to provide some advice and guidance around Dynamics 365 licensing, which proved to be useful and demonstrated awareness of the components of Dynamics 365 and how they can be leveraged alongside other Microsoft 365 investments. This led to several project phases involving Dynamics 365 and Azure, as well as trust being established in Core providing long-term support for the solutions put in place.

Fresh Tracks chose to work with Core to understand how Dynamics CRM could benefit their business processes. They felt that they were not using it to its full potential and needed training to help them achieve this. Having spoken to several companies, Fresh Tracks chose to work with Core as we understood their needs through a friendly and approachable manner, with a quick turnaround; something Core prides itself on.

Core will continue to work with Fresh Tracks to provide them with the expertise they need to adapt Dynamics to their growing needs and requirements.


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We are a Microsoft Cloud Managed Service Provider, specialising in Microsoft 365 technology.

We help businesses transform through technology, and provide value-added support for solutions built on the Microsoft Platform. We do this by listening to your needs and understanding them, so you achieve the outcomes you need. Powered by Microsoft, we provide solutions that connect, secure and transform your business, improving the way you work and enabling you for future growth.


As a Microsoft Gold Partner for three decades, we are supported by Microsoft to lead the UK programme of technology-enablement workshops, with proven technical capability demonstrated via our 14 gold and silver Microsoft competencies.

Since the foundation of our business in 1990, we have supported over 10,000 customers on their communications and collaboration projects, and with the introduction of Microsoft’s cloud technology, have grown our capabilities significantly across Microsoft 365 and Azure.

What sets us apart is our #OneCore inclusive culture of talented and passionate team members who truly love what they do, demonstrating enthusiasm and dedication to customer success in every single project.