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London First is a not for profit business membership organisation with a mission to ensure that London is the primary city to do business in globally. They achieve this through influencing both local and national Government policy. Their membership represents a quarter of London’s GDP, offering them a public voice and a conduit of communication to Government.
They needed to replace their legacy Goldmine system with a powerful membership management system which would allow them to streamline their business processes and reduce administration costs whilst maintaining a relevance to their core mission.
Core worked with London First to implement a Microsoft Dynamics CRM, specifically for use by member organisations. Offering a workflow-driven model for contact management which integrated with Microsoft Outlook and the whole Microsoft suite, offered them real value for money and exceptional usability.
London First chose to work with Core as they were able to offer a lean project that was flexible, relevant and centred on the way in which they communicate with their members. The entire project was supported by leaders in CRM implementation and customisation, with a strong pedigree of working with other membership organisations.
To begin the customisation process Core initially carried out complete data migration from the previous Goldmine system, using our own patented data migration systems to immediately populate the new Microsoft CRM, making it useable straight away and affording London First with a flexible and minimal cost solution.
Core then worked with London First to customise the entity structure of the CRM to allow individuals and businesses to be narrowly defined ensuring that relevant member lists could be populated quickly providing an accurate and efficient communication method.
The customisation did not stop there; Core then went on to work with London First to customise Microsoft’s CRM activities options; offering up to 50 different methods of communication with each entity. Combined with bespoke workflow processes and integration with Microsoft Outlook to allow automatic activities and enhanced communication management systems that would minimise administration costs whilst maintaining membership expectations.
Today London First have a segmented membership and stakeholder database that can be contacted, analysed and updated through workflow drive processes within Microsoft CRM, which has streamlined operations and minimised admin.
Working with Core has enabled London First to develop a fully integrated membership and stakeholder management system that provides an accessible and comprehensible overview of the organisation.
The enhanced data management and the ability to schedule communications as part of an integrated system has improved productivity and member interactions. They are now conducted faster and with greater accuracy, saving at least two members of staff a year which is essential for a not-for-profit organisation that is running to a tight budget.
Core were able to develop a flexible and collaborative deployment method that places the focus on the client first and the IT second. Using our unrivalled membership platform, designed exactly for this purpose along with our sector expertise and affordable licensing options we were able to provide a product that was fully integrated with London Firsts processes, providing an implementation that was cost effective and time efficient.
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We help businesses transform through technology, and provide value-added support for solutions built on the Microsoft Platform. We do this by listening to your needs and understanding them, so you achieve the outcomes you need. Powered by Microsoft, we provide solutions that connect, secure and transform your business, improving the way you work and enabling you for future growth.
As a Microsoft Gold Partner for three decades, we are supported by Microsoft to lead the UK programme of technology-enablement workshops, with proven technical capability demonstrated via our 14 gold and silver Microsoft competencies.
Since the foundation of our business in 1990, we have supported over 10,000 customers on their communications and collaboration projects, and with the introduction of Microsoft’s cloud technology, have grown our capabilities significantly across Microsoft 365 and Azure.
What sets us apart is our #OneCore inclusive culture of talented and passionate team members who truly love what they do, demonstrating enthusiasm and dedication to customer success in every single project.