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Leonie Johnson Group Sales Co-ordinator, Pure Leisure
Pure Leisure is one of the leading caravan and lodge holiday companies in the UK, with 11 park locations as well as Royal Westmoreland an exclusive golf, beach and spa estate in Barbados. The management of sales enquiries is crucial to growing their travel and tourism business.
Before the project, PLG weren’t using a system for their sales enquiries. Customer data was managed using a collection of spreadsheets where data was inaccurately recorded and the process was inefficient and made using the data difficult and time-consuming.
Having discussed the business objectives with PLG, we built a Microsoft Dynamics CRM customised database which allows them to capture important information about their enquiries, purchasers and/or the reasons why customers did not buy. Live by the deadline, they now have a single data platform accessed by all their sales people and senior management staff.
We analysed business process, customised Microsoft Dynamics CRM to accommodate marketing and sales processes to suit PLG, migrated data, implemented the system in multiple locations and provided training and support to the PLG administrator.
“The administrator training and support that our consultant Matt gave was brilliant. He pulled out all the stops... He still drops me an email every now and then to see how it’s going – it’s not a case of `job done, see ya” Leonie Johnson, Group Sales Co-ordinator.
From 1st February 2014 to 31st January 2015, PLG saw a 59% increase in the amount of sales enquiries coming into their business. Their Microsoft Dynamics CRM project has improved data capture and marketing and sales processes, resulting in higher quality leads which, in conjunction with a new website, has led to a large increase in turnover and profit.
They also expect to see longer term results as customers purchase years down the line in response to future marketing campaigns, as they can now communicate specific offers to target groups. This was previously unmanageable.
Managers are able to track incoming enquiries and sales activity at the click of a button. From a user’s perspective, it is easier to manage data day to day and to follow up their enquiries in a productive and efficient manner.
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We help businesses transform through technology, and provide value-added support for solutions built on the Microsoft Platform. We do this by listening to your needs and understanding them, so you achieve the outcomes you need. Powered by Microsoft, we provide solutions that connect, secure and transform your business, improving the way you work and enabling you for future growth.
As a Microsoft Gold Partner for three decades, we are supported by Microsoft to lead the UK programme of technology-enablement workshops, with proven technical capability demonstrated via our 14 gold and silver Microsoft competencies.
Since the foundation of our business in 1990, we have supported over 10,000 customers on their communications and collaboration projects, and with the introduction of Microsoft’s cloud technology, have grown our capabilities significantly across Microsoft 365 and Azure.
What sets us apart is our #OneCore inclusive culture of talented and passionate team members who truly love what they do, demonstrating enthusiasm and dedication to customer success in every single project.