Royal College of Ophthalmologists sets and manages the curriculum for training eye surgeons and is the membership body for the speciality by Royal Charter and advises on patient care and best practice.

The Royal College of Ophthalmologists has almost 4,000 members worldwide and acts as the voice of the ophthalmic profession.

Core implemented a membership platform to make it easy for the RCO to manage and maintain member data, and to create a unified view of member data across the organisation. The platform integrated with existing software like finance packages to ensure a seamless management process.

The College was struggling with disparate data across the organisation. Data was stored in Excel spreadsheets and in a membership system that was difficult to use. They wanted to move from several databases to a single source of truth and needed a central view of data that was easy for all departments to use. The new database needed to integrate with a number of other platforms, such as finance packages.

Having looked at the current processes and identified ways in which the RCO could be more efficient, Core explained how the RCO could overcome data management challenges and move away from the burden of data siloes.

Core implemented its Membership Platform as an accelerator.

It included modules for managing events, examinations, professional standards and communications, and integrated with existing systems. The new CRM has changed the way the College works.

CRM is now used to record and manage applications and evidence of academic performance. Levels of membership based on qualification, location, work position and non-member information are all recorded and managed in CRM.

College staff manage events from CRM including venue bookings, speaker and faculty information and pricing. Web integration updates the event information on the RCO website. Online bookings appear in CRM so staff can see registrations in the same place as all other member/non-member info, as well as numbers and revenue.

RCO can now reserve seats for attendees and manage multiple exams at the same time/date with different examiners. Some exams have written/oral and or practical components which must be organised into stations/desk numbers. Core implemented an algorithm in CRM so RCO could allocate these automatically and randomly during booking. This can be manually reset if needed. Exam results are recorded in CRM.